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InfographicHealthcare Analytics

10 Best Practices for Data Analytics Adoption

Implementing these best practices can enhance your organization’s ability to harness the power of data analytics and drive meaningful outcomes from a platform like Marketware’s Healthcare Analytics. By…

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WebinarHealthcare Analytics

PRM with Integrated Claims Data

Lunch & Learn Webinar Join us as we demonstrate the capabilities of our Physician Relationship Management (PRM) Platform with integrated Provider Claims Data. Highlighting how these resources can…

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BlogPhysician Relations

5 Ways to Measure Physician Liaison Impact

What is a Physician Liaison & What is the Importance of Measuring their Impact? A physician liaison is a professional that represents a physician or group practice, including…

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BlogHealthcare Analytics

3 Reasons Healthcare Teams are Choosing Marketware Over Salesforce

In today’s competitive industry, healthcare teams are always on the lookout for tools and platforms that can help them streamline their outreach efforts and make data-driven decisions. While…

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BlogMW Product Updates

Marketware’s 2023 Highlights & What’s to Come in 2024

It was a big year for Marketware. A variety of new features and enhancements were introduced to Marketware in 2023 to support our growing number of users. A…

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BlogPhysician Relations

PRM vs CRM: What’s the Big Difference?

As growth specialists in today’s healthcare industry, you must utilize different tools depending on your organization’s needs. 2 very powerful tools are the PRM and the CRM. Knowing…

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InfographicHealthcare Analytics

The 8 P’s of Data-Driven Growth

Those engaged in marketing are often familiar with the “4 Ps” — product, price, placement, and promotion. However, building a successful foundation for strategic alignment and growth requires…

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BlogMW Product Updates

Marketware Helps You Track Data for AAPPR Benchmarking Report

The Physician and Provider Recruitment Benchmarking Report from AAPPR is invaluable for Healthcare Organizations of all sizes. Since 2011, AAPPR’s In-House Physician and Provider Recruitment Benchmarking Report has…

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WebinarPhysician Onboarding

Why You Should Have an Offboarding Plan

Understandably, no one wants to talk about offboarding. From the moment a physician or provider gives their notice until actual departure, the whole process can feel like a downward…

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