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The 8Ps of Data-Driven Growth
Those engaged in marketing are often familiar with the “4 Ps”—product, price, placement and promotion. However, building a successful foundation for strategic alignment and growth requires outreach teams…
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5 Steps to Strengthen PRM Adoption
Whether you already use a physician relationship management (PRM) platform. Or you’re considering investing in a solution, you need to understand the adoption process for securing buy-in and…
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Structured Onboarding for Physician Retention
When it comes to recruiting physicians as part of a strategic growth strategy, retaining physicians can be just as important as recruiting them. Physician attrition can negatively impact…
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Top 15 Physician Candidate Interview Questions
Physician candidate interviews can be difficult to structure and you may find it difficult to coax answers out the interviewee. Your new physician will be working directly with…
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Turning External Claims Data into Dollars
Many leaders would fail to argue that there is no value in data; a multitude would more likely argue data as 1 of the most valuable assets to…
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5 Takeaways from My 1st Job as a Physician Recruiter
Shortly after college, I accepted a role as Director of Marketing and Physician Recruitment at my hometown’s local hospital. Like many directors in a small community hospital, I…
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Marketware Sponsors 2021 AAPL Virtual Conference
Marketware has been a long-time sponsor of AAPL’s annual conference and this year is no different. Why AAPL? AAPL’s Annual…
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Physician Liaisons: Balancing Time & Data
The role of a physician liaison is no easy task. Not only are physician liaisons required to be great listeners, but they must also be strategic in their…
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Redefining the Physician Liaison Role in Healthcare
If you’re in the physician liaison role, I’m sure you are often asked what it is you do. Personally, I am asked this question almost daily, by people…
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