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BlogHealthcare Analytics

The 8Ps of Data-Driven Growth

Those engaged in marketing are often familiar with the “4 Ps”—product, price, placement and promotion. However, building a successful foundation for strategic alignment and growth requires outreach teams…

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BlogPhysician Relations

5 Steps to Strengthen PRM Adoption

Whether you already use a physician relationship management (PRM) platform. Or you’re considering investing in a solution, you need to understand the adoption process for securing buy-in and…

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BlogPhysician Onboarding

Structured Onboarding for Physician Retention

When it comes to recruiting physicians as part of a strategic growth strategy, retaining physicians can be just as important as recruiting them. Physician attrition can negatively impact…

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BlogPhysician Recruitment

Top 15 Physician Candidate Interview Questions

Physician candidate interviews can be difficult to structure and you may find it difficult to coax answers out the interviewee. Your new physician will be working directly with…

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BlogHealthcare Analytics

Turning External Claims Data into Dollars

Many leaders would fail to argue that there is no value in data; a multitude would more likely argue data as 1 of the most valuable assets to…

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BlogPhysician Recruitment

5 Takeaways from My 1st Job as a Physician Recruiter

Shortly after college, I accepted a role as Director of Marketing and Physician Recruitment at my hometown’s local hospital. Like many directors in a small community hospital, I…

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BlogNews & Events

Marketware Sponsors 2021 AAPL Virtual Conference

Marketware has been a long-time sponsor of AAPL’s annual conference and this year is no different. Why AAPL? AAPL’s Annual…

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BlogHealthcare Analytics

Physician Liaisons: Balancing Time & Data

The role of a physician liaison is no easy task. Not only are physician liaisons required to be great listeners, but they must also be strategic in their…

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BlogPhysician Relations

Redefining the Physician Liaison Role in Healthcare

If you’re in the physician liaison role, I’m sure you are often asked what it is you do. Personally, I am asked this question almost daily, by people…

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