Physician Relationship Management

Maximize Provider Engagement

Marketware’s Physician Relationship Management Platform makes it easier than ever to plan, track and measure the effectiveness of liaison activity across key growth initiatives. You’ll be better armed to prevent physician turnover and loss of revenue by keeping organized timelines and task assignments. Review responsiveness by tracking physicians and close the loop on any obstacles to access or service issues. Our easy-to-use platform integrates claims data into the PRM to help you understand patient mix, payer mix, claims volume and shared patient connections at the provider level to help you evaluate return on visit.

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Our PRM Helps You—

Set growth initiatives.

Use Marketware’s Physician Relationship Management solution to set growth initiatives specific to outreach campaigns, including goal setting, key targets, planned tactics in the relationship development funnel—and, most importantly, related results. Our PRM allows you to see a comprehensive overview of all tasks and active and completed initiatives, plus easily edit and create new initiatives.

Track progress.

Provide clarity and assurance by quickly and easily producing robust reports on the different aspects of your physician relationship management initiatives. For ease of stakeholder engagement, you can also simply export your reports into a variety of formats, ranging from PDF to CSV and more. Generate reports that demonstrate the Return on Investment (ROI) of your referral development. That means you’ll be able to see your referrals increase over time and correlate that increase with the initiatives you’ve created and the relationships you’ve built.

Monitor issue management.

Identify and track roadblock issues by referral source and monitor average response times. This feature allows you to explore department-specific or organizational access and service trends that may lead to growth barriers. Our issues section allows you to effortlessly log new issues, view notes and run detailed reports. 

Plan your work.

Our product allows you to visualize & prioritize tasks & candidate contacts. Marketware’s PRM also gives multiple team members and departments the ability to contribute to your day-to-day plans and provides strategic reports to identify your key metrics and understand your Return on Investment (ROI) and Return on Visit (ROV). 

Enjoy seamless data integrations.

See claims results, including patient mix, payer mix, claims volumes & shared patient connections at provider level in our PRM and access PRM filters to view internal & external data results to key profile fields or providers in specific initiatives, visits or issues collected from providers. 

Work from anywhere. 

Our mobile-friendly solutions give liaisons the flexibility to work within the product while out in the field, ensuring tasks and notes are current. The mobile option also allows managers to see both the quantity and quality of visits, both in-person and virtual, in real time.

What makes our PRM different?

Field Intelligence

See all activities by practice, provider, liaison or initiative and gather market intelligence with our key insights.

Internal Data

Identify top performing service lines, referring providers and outbound referrals to evaluate return on investment.

External Data

Track top providers in the market by provider or service line and analyze shared patient mix.

Dedicated Client Support

Our Client Success Strategists will be with you every step of the way, from implementation to strategy, we’re here to accelerate your growth and success.

Who should use this PRM?

Provider the best tool to foster the right provider relationships? 

Data Analysts

Marketing Leaders


Practice Administrators


Strategy Analysts

Physician Onboarding

Business Development Analysts

Learn best practices for using a PRM & building physician relationships.

White Paper — Healthcare Analytics

Going Big with Data

If you’re tasked with growth in your healthcare organization, you’re probably working to better understand how to use big data in healthcare to streamline your efforts &…

Read the White Paper

Tool Kit — Physician Relations

PRM Adoption Tool Kit

Do you know the must-haves for securing PRM buy-in & optimizing your system’s use? Download this tool kit for helpful tips on getting started & the next steps to take, based…

Download the Tool Kit

Tool Kit — Healthcare Analytics

Data-Driven Physician Outreach Tool Kit

The leaders of today’s physician outreach teams will attest that data is the cornerstone for successful referral development initiatives. Learn what data sources to review…

Download the Tool Kit