Healthcare Analytics

Transform Data into Outcomes 

Marketware’s Physician Strategy Suite offers powerful business intelligence and analytics specifically designed by and for healthcare professionals. Our interactive dashboards and reports can transform hard-to-read data into a clear and comprehensive picture of your competitive landscape. 

Using EHR/EMR and claims data trends, you’ll gain insight on patient pipelines that are poised for growth. Marketware’s healthcare analytics also allow you to visualize the strength of a physician’s referral base, as well as the connections that exist both inside and outside their network. And with our field activity, internal referral and encounter trend dashboards will help you calculate and communicate your outreach’s bottom-line impact. 

Equip your team with data to stay ahead of the competition

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The Importance of Analytics

Analyze & act on data trends.

Interactive analytics dashboards help your healthcare organization visualize and act on internal data trends. 

Understand your market.

Understand market trends specific to physicians and use dashboards to help your healthcare team gain the insights they need. 

Illustrate ROI.

Easily convert your healthcare analytics dashboards and data into Excel, PowerPoint or PDF reports demonstrating market trends and the ROI of your growth initiatives. 

Enhance network development.

Use our shared patient analysis to visualize your market and the strength of those connections to help understand who to further target to enhance your patient pipeline.

Enjoy seamless integration.

Connect with our entire Physician Strategy Suite to assess the bottom-line impact of activity in the field and study individual providers—as well as track physician recruitment and onboarding efforts, all in one solution. 

Why We’re Different

360 View

360 Degree View

Our integrated claims data gives you insight into provider claims occurring in and around your system.


Our web-based platform stores key trends that are observed within various data sources, making it more accessible than ever.

ROI Communication

Marketware’s data and analytics allow liaisons to measure and effectively communicate ROI tied to growth initiatives.

Multiple Data Sources

Our data-driven approach is fueled by multiple data sources that ensure both successful strategy and ultimately, results.

Who should use our healthcare analytics?

Equip your team with data to stay ahead of the competition.

Data Analysts

Marketing Leaders


Practice Administrators


Strategy Analysts

Physician Onboarding Teams

Business Development Analysts

Learn best practices for using analytics to drive growth.

White Paper — Healthcare Analytics

Going Big with Data

If you’re tasked with growth in your healthcare organization, you’re probably working to better understand how to use big data in healthcare to streamline your…

Read the White Paper

Tool Kit — Healthcare Analytics

Data-Driven Physician Outreach Tool Kit

The leaders of today’s physician outreach teams will attest that data is the cornerstone for successful referral development initiatives. Learn what data sources to review…

Download the Tool Kit

Tool Kit — Healthcare Analytics

Healthcare Analytics 101

When it comes to healthcare analytics, there are many data sources, including: internal medical records, external claims data, prescription data, population and…

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