Blogs

Latest articles & best practices in physician strategy.

Blogs

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BlogNews & Events

Marketware Sponsors 2021 SHSMD Connections

Marketware has been a long-time sponsor of the SHSMD connections annual conference and this year is no different. Why SHSMD? Serving more than 4,000 members—SHSMD, a professional membership…

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BlogPhysician Relations

Marketware Adds Advanced Search to PRM

We’re excited to introduce Advanced Search to our Physician Relationship Management Platform. Advanced Search allows you to filter to a subset of data. Filtering will now become the…

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BlogPhysician Onboarding

Why Onboarding is an Issue You Can’t Afford to Ignore

 An effective & results-driven onboarding process is more than a cheerful “welcome aboard.” It’s a comprehensive plan that can become a real asset to your organization. An onboarding…

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BlogPhysician Relations

Getting Strategic to Reduce Referral Leakage

Unfortunately, the physician liaison role is widely misunderstood by key players in health systems as problem-solving instead of relational building. Physician liaisons are primarily…

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BlogPhysician Recruitment

10 Tips for Facilitating Effective Virtual Interviews

 The onsite interview is a key component to recruiting for physician retention. A mix of both selling and interviewing, the onsite includes both structured interviews and social blocks,…

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BlogMW Product Updates

Marketware Introduces New Recruit & Onboard Dashboards

We’re excited to introduce our newest dashboards featuring, recruit and onboard challenges. These dashboards are Marketware’s latest introduction to high-level visual reporting for physician…

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BlogHealthcare Analytics

The 8Ps of Data-Driven Growth

Those engaged in marketing are often familiar with the “4 Ps”—product, price, placement and promotion. However, building a successful foundation for strategic alignment and growth requires outreach teams…

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BlogPhysician Relations

5 Steps to Strengthen PRM Adoption

Whether you already use a physician relationship management (PRM) platform. Or you’re considering investing in a solution, you need to understand the adoption process for securing buy-in and…

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BlogPhysician Onboarding

Structured Onboarding for Physician Retention

When it comes to recruiting physicians as part of a strategic growth strategy, retaining physicians can be just as important as recruiting them. Physician attrition can negatively impact…

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