Tool KitPhysician Relations

PRM Adoption

Whether you already use physician relationship management (PRM) platform, or you’re considering investing in a solution, it’s important to know the must-haves for securing buy-in and optimizing use. With this tool kit you’ll get helpful tips on where to start and next steps to take based on Marketware’s own PRM adoption best practices.

In this tool kit you’ll find the following templates and guides:

Best Practices for PRM Implementation & Adoption

Whether you already use physician relationship management (PRM) software, or you’re considering investing in a solution, it’s important to know the must-haves for securing buy-in and optimizing use. In this tool kit, we’ll share tips for getting started and the next steps to take based on our own PRM adoption best practices. 

PRM Documentation Overview

1 of the benefits of implementing a physician relationship management (PRM) system is being able to document your activity from the field and, in turn, produce dashboards and reports that help showcase the focus and stability of your engagement efforts. 

10 Best Practices for Successful PRM Implementation 

Know what sample initiatives dashboards and/or activity over reports are available, as this can help you customize other options within the tool.

Top 10 Must Haves for a PRM

This guide goes over the top items to look for when evaluating your PRM options. It also includes a PRM Evaluation Tool.

 Put a ‘PIN’ in It

At Marketware, we often share the acronym P.I.N. when teaching new users how to document their field encounters—Purpose, Intel, Next steps.  When liaisons plan and reflect on their outreach visits using this simple PIN formula, they minimize the time needed to record activity from the field, demonstrate how they’re advancing the relationship and provide the right level of detail needed to evaluate effectiveness.