Use Recruitment Workflows to Qualify, Hire & Retain the Right Physicians

Use Recruiting Workflows to Qualify, Hire & Retain the Right Physicians

Marketware’s Innovative Approach to Physician Recruitment

Recruiting qualified physicians requires a specialized approach. Physician candidates have unique qualifications, licensing requirements, and career considerations that set them apart from other professional roles. We knew there was a lack of support for this unique and specialized industry. Enter Marketware’s Physician Recruitment Platform, designed by and for healthcare recruiters.

Marketware’s platform allows recruiters to create comprehensive physician profiles, templated recruiting workflows, and automated activities. These features work together to help you build your candidate database and manage your providers effectively so that you can find the best fit for your open practice opportunities.

So, how can Marketware’s Physician Recruitment Platform benefit your active recruiting process over others? Let’s get into it.

Track Physician-Specific Information

A typical applicant tracking system lets you create a candidate profile. However, Marketware provides fields specifically relevant to physician recruitment. Additionally, our platform enables you to create custom fields, allowing you to capture valuable insights unique to your organization.

Recruitment Workflows

While this overview calls out physician-related fields on a person’s profile, they are not indicative of all fields available to create a comprehensive lead or candidate profile.

Marketware’s Recruitment Fields for Candidate Profiles

Recruiting Status

Indicates where a lead or candidate falls in the recruiting pipeline.

Memberships

Include a list of the memberships a candidate holds.

FTE Status

Track the full-time employee status of a particular person to ensure you’re recruiting candidates for the right role based on their availability.

Recruiter, Practice Manager & Relationship Manager

Assign system users to these relational fields to track who in your organization will manage a lead or candidate’s process.

Professional Interests

An expansive list of areas this physician is interested in pursuing as a professional.

Career Interest

Determines if leads are actively looking, casually looking, or not open to opportunities.

Board Certifications

Round out a physician’s qualifications by adding any American Medical Association (AMA) eligible & certifications including certification & expiration dates.

Sources

Create a database of sources from whom you regularly acquire qualified leads & candidates. Each profile can accommodate more than one source and from the candidate profile, you can attribute credit to the source.

Licenses

Track any necessary licenses for credentialing such as DEA licenses, state licenses, & malpractice certifications.

What is a Recruitment Workflow?

Recruitment workflows are a defined process consisting of stages used to track the necessary activities for finding your next hire. It should outline the steps involved in sourcing, screening, interviewing, contracting, and initiating onboarding for a particular role.

Recruitment Workflows

Benefits of Implementing Recruitment Workflows

Implementing a structured recruitment workflow allows you to revisit the stages of the process, confirm which activities need to be completed, and act as a timeline for task completion as candidates move through each stage.

Consistent Process

Workflows ensure a standardized approach to recruitment, reducing the risk of inconsistencies or oversights.

Improved Efficiency

By automating certain tasks and providing a clear roadmap, workflows can streamline the recruitment process and save time.

Better Candidate Experience

Workflows help maintain clear communication with candidates, keeping them informed and engaged throughout the process.

Enhanced Reporting

Workflows provide valuable data and analytics, allowing organizations to track key metrics, identify bottlenecks, and make data-driven decisions.

Learn the key aspects of implementing workflows →

Key Recruitment Workflow Features

Custom Workflow Templates

Organizations can customize recruitment workflows to fit their unique needs or specific job roles. Moreover, they can create and modify templates to include essential stages, activities, and decision points in the hiring process. This flexibility enables teams to adapt workflows as needed.

Account settings let users create custom workflow templates. As a result, they can manage updates in one place by copying practice opportunities from these templates. Since many details remain consistent across positions, using the same backbone for each practice opportunity ensures consistent tracking. However, users can still update individual practice opportunities ad hoc as needed.

Learn how to implement workflow templates →

Recruitment Workflows

Recruit Specific Automated Activities

In each stage of a workflow, a number of activities must be completed. This could include tracking residency or fellowship programs, filtering qualified leads, or navigating candidates in a requisition. Our platform offers a variety of recruit-specific activity types as well as the option to customize a list of activity types to match your organization’s preferences.

Along with to-dos, our platform enables you to track interviews, offers sent, candidate responses, or whether an offer was accepted, declined, or rescinded. These data points allow for more granular tracking when reporting where candidates fall in the workflow.

Learn more about activities →

Stage Mapping for Candidate & Recruiting Status

Identify the hierarchy of a workflow by mapping out stages for a specific status including new, qualified, in progress, and passive. These stages tie directly to the candidate and recruiting status so no matter where a profile is viewed, you can understand where they are in the recruitment process.

Recruiting Workflow

Marking a candidate as inactive will also mark their recruiting status as inactive, noting reasons why they were not the right fit from the pick list of inactive reasons and the option to add more detail.

Once a candidate is contracted, this too will update the recruiting status to alert other recruiters that this person is no longer available as a potential lead for another open requisition.

Recruitment Workflows

In-depth Insights into Your Recruitment Process

By implementing Marketware into your recruitment process you can capture data and report on the information you need most. Pull and export lists of potential leads based on a specific specialty or county to high-level updates within the practice opportunities themselves that highlight open positions, active candidates, and indicators such as the average time to hire. These granular data dashboards can help you identify areas for improvement and make data-driven decisions to optimize your physician recruitment strategy.

Recruitment Overview

Keep managers informed of what’s going on at the account and team levels or how your recruitment is progressing using our high-level recruitment overview.

In-depth Insights into Your Process

Candidate Overview

Provides a summary of the candidate pool within specific opportunities, places, or specialties, along with key demographics and sourcing information.

Days to Fill

Analyze how long it takes to fill an average practice opportunity or how long a position remains open by specialty.

Active/Inactive Candidate Analysis

Provides insight into the challenges and areas of improvement within the position-filling process.

Physician Commonalities

Make connections through physician commonalities to find physicians who might be a good fit to hire together based on their special interests.

Recruitment Expense Summary

Use this dashboard to gather key information for expense reports.

Learn more about dashboards →

Recruiting qualified physicians is a complex and time-consuming process. With Marketware, recruiting is taken to the next level by meeting the needs of healthcare-specific organizations. Implementing recruiting workflows designed for the physician hiring process allows you to effectively qualify, hire, and retain the right medical talent.

Interested in learning more about how Recruitment Workflows can help your team? Schedule a quick call with one of our solutions specialists →

Recruit - Demo

Demo — Physician Recruitment

An Inside Look at Marketware’s Recruitment Platform

Our healthcare-specific recruitment and onboarding platforms are designed by industry professionals to streamline your hiring process — helping you source, qualify, and retain the best providers with ease. Interested in learning more about how Marketware’s Recruit Platform can help?

Request a Customized Demo →

Physician Recruitment Playbook

Tool Kit — Physician Recruitment

Physician Recruitment Playbook

A recruitment playbook serves as a comprehensive guide to help in-house recruitment teams streamline their processes, enhance efficiency, and successfully attract and retain top physician talent. By following the four key steps outlined in this tool kit, organizations can build a robust recruitment strategy that aligns with their mission and long-term goals.

Download Playbook →

Date: June 26 2024
Subject: MW Product Updates
About the author
Kayla Morris — Product Manager
Kayla Thompson

Senior Product Manager
Marketware