Physician Relationship Management — Frequently Asked Questions
Marketware’s Physician Relationship Management Platform makes it easier than ever to plan, track, and measure the effectiveness of liaison activity across key growth initiatives. Organized timelines and task assignments will help prevent physician turnover and revenue loss. Additionally, tracks physician responsiveness and addresses obstacles to access or service issues. Our platform integrates claims data into the PRM, enabling you to understand patient mix, payer mix, claims volume, and shared patient connections. This helps evaluate the return on visits.
If you haven’t used a PRM in the past, you probably have some questions. Here are some of the most frequently asked questions we receive:
What is physician relationship management (PRM) software?
Physician relationship management (PRM) software is a centralized platform for physician liaisons and business development teams. They use it to build provider and practice profiles, record field intelligence, track engagement efforts, and monitor issues.
How can PRM software help me understand physician referral patterns?
PRMs that integrate with internal data help business development teams visualize key referral sources and assess relationship strength over time. For example, dashboards show where first-time referrals come from and their response to outreach. Teams can also track declines across key specialties, revealing barriers to patient access or opportunities for service recovery.
How can PRM software help me reduce patient leakage?
PRMs that integrate external claims data help business development teams visualize how many patients’ key referral sources share with specialties. This shows what percentage the provider network captures. As a result, teams can identify patient pipelines that lead to outmigration and mark providers as retention or growth targets for outreach campaigns.
How can PRM software help me increase physician satisfaction & retention?
PRMs that track both engagement activities and field issues help business development teams understand who they’re spending their time with and how often, as well as key themes and responsiveness scores relating to practice or hospital barriers. They can also use dashboards, reports, and modules to develop satisfaction and retention plans.
How can PRM software support service line growth?
Whether it’s using campaign planning tools, highlighting key services within topics discussed, or reviewing internal data trends tied to specific areas of care, PRMs offer a lot of flexibility when it comes to supporting service line campaigns and monitoring barriers to growth.
How can my team use data integration from my PRM platform?
By using a physician relationship management (PRM) platform that integrates different sources of data within the provider profile, your team can view internal and external data trends at the provider level. This places key data at a liaison’s fingertips, including patient mix, payer mix, claims volumes, and shared patient connections– all within the PRM, which supports stronger target lists and pre-call planning.
Is a mobile version of your PRM available?
Marketware is a web-based platform that can be accessed by any web-enabled device, including desktops, laptops, tablets, and smartphones. While we do offer a limited version of our PRM within app stores, some of the data integrations aren’t available in this version. Thus, most choose to access the full tool from their preferred web browser.
Tool Kit — Physician Relations
PRM Adoption Best Practices
Whether you’re already using a PRM platform or considering one, this toolkit offers key insights to help you secure buy-in and optimize your system. With best practices, essential features, and practical tips, you’ll have the tools to effectively implement and maximize your PRM solution for stronger physician relationships and better engagement outcomes.
Demo — Physician Relations
An Inside Look at Marketware’s PRM Platform
Explore our healthcare-specific PRM and analytics platforms designed to help you plan, track, and measure liaison activity across key growth initiatives. With powerful business intelligence, seamless data integrations, and dedicated support, our platforms provide the tools you need to drive better physician engagement and demonstrate ROI.
Enter your email below to join Marketware’s community of healthcare professionals & thought leaders for the latest tips, trends & best practices!