5 Components of a Strong Physician Outreach Impact Report

Use your Physician Relationship Manager (PRM) database and reports to review where you or your team spent the majority of your time last year. How do the topics captured compare to the key priorities outlined in your organization’s strategic plan? It’s important to highlight those visits that demonstrate how you are collectively advancing the goals set by your leadership team.

In addition to understanding and grouping your work into key themes, it can be helpful to use your PRM reporting to understand your frequency and reach by tactic. For example, how many total visits were made? What insights can you uncover that highlight your team’s frequency and reach?

In order to calculate and share physician outreach impact, it’s important to establish a baseline that is based on historical volumes and revenues. This can be challenging depending on your access to the right data. Still, it is critical to calculate physician outreach impact when compared to current results. The measures used most often include new patient volumes, total case volumes, and contribution margin.

The goal of your physician outreach impact report should be to summarize your qualitative and quantitative results in a way that outlines cause and effect. For example, you targeted these 10 cardiologists over a 6-week period and, as a result, you saw a x% increase in new patients shared with your CVT surgeons in the 6 months following the outreach campaign.