The Value of Using a Physician Relationship Manager
In today’s competitive healthcare landscape, managing relationships with physicians and partners effectively is crucial. A Physician Relationship Manager (PRM) can revolutionize how you handle these interactions, providing a structured approach to managing referrals, tracking performance, and fostering stronger partnerships. But what happens if you don’t use a PRM? What specific challenges does it address? Why is Marketware’s PRM the best choice? Let’s explore these questions in detail.
What Sets Marketware’s PRM Above the Rest
Marketware’s Physician Relationship Management Platform makes it easier than ever to plan, track, and measure the effectiveness of liaison activity across key growth initiatives. You’ll be better armed to prevent physician turnover and loss of revenue by keeping organized timelines and task assignments. Review responsiveness by tracking physicians and closing the loop on any obstacles to access or service issues. Our easy-to-use platform integrates claims data into the PRM to help you understand patient mix, payer mix, claims volume, and shared patient connections at the provider level to help you evaluate return on visit.
- User-Friendly Interface: Intuitive design ensures easy adoption and use.
- Customizable Reporting: Tailored reports meet specific organizational needs.
- Robust Analytics: Advanced tools for tracking and analyzing performance metrics.
- Integration Capabilities: Seamlessly integrates with existing systems for a unified workflow.
- Dedicated Support: Comprehensive training and ongoing support from Marketware experts.
Sources:
- 65% of lost revenue for healthcare systems can be attributed to referral leakage | Referral MD
- 26% more productivity for engaged physicians than their less engaged counterparts | Gallup
- 23% referral increase within 2 years for hospitals using a PRM | Strategic Health Care Marketing
- 80% of referral volume typically comes from targeting the top physicians with a PRM | Health IT Outcomes
Tool Kit — Physician Relations
PRM Adoption Best Practices
Whether you’re already using a PRM platform or considering one, this toolkit offers key insights to help you secure buy-in and optimize your system. With best practices, essential features, and practical tips, you’ll have the tools to effectively implement and maximize your PRM solution for stronger physician relationships and better engagement outcomes.
Demo — Physician Relations
An Inside Look at Marketware’s PRM Platform
Explore our healthcare-specific PRM and analytics platforms designed to help you plan, track, and measure liaison activity across key growth initiatives. With powerful business intelligence, seamless data integrations, and dedicated support, our platforms provide the tools you need to drive better physician engagement and demonstrate ROI.
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