The Value of a Strategic Physician Liaison Program
In today’s competitive healthcare environment, maintaining strong relationships with referring physicians is critical to the success of any medical practice or hospital. Failing to establish a robust physician liaison program can lead to significant financial and operational setbacks. A well-implemented physician liaison program serves as a bridge between healthcare providers, enhancing communication, increasing referrals, and ultimately improving patient care. This strategic approach drives growth and ensures patients receive the best care through coordinated efforts.
How a PRM Benefits Your Physician Liaison Program
Many physician relations professionals have turned to a Physician Relationship Manager (PRM) to optimize workflow efficiency and manage outreach efforts. While PRMs are very effective at increasing the bottom line, they also help individual physician relations professionals organize their tasks, cut down on wasted time, and simplify their workload.
- Improved Communication: A centralized place where you can assign initiatives, troubleshoot issues, & target outreach to increase team productivity.
- Easy Daily Planning: Get an overview of what physicians you need to contact or visit & what your most strategic tasks are for the day.
- Work from Anywhere: Cloud-based platforms allow you to access physician profiles, notes, notifications, & other relevant information from anywhere.
- Fast & Easy Reporting: Dashboards allow liaisons to measure & effectively communicate ROI tied to growth initiatives & demonstrate market trends.
Sources:
- 30% higher growth in referral volumes reported by hospitals with liaison programs | MD Liaison
- 66% of physicians won’t change referral processes without liaison intervention | MedLaunch
- 20% loss in revenue per each lost referral | Perfect Serve | Advanced Medical Reviews
- $78-98M loss per every 100 affiliated providers due to inefficient referral processes | Referral MD
Tool Kit — Physician Relations
PRM Adoption Best Practices
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Demo — Physician Relations
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