Healthcare Analytics
Powerful business intelligence & analytics specifically designed by & for healthcare professionals.
Transform Data into Outcomes
Marketware’s Physician Strategy Suite offers powerful business intelligence and analytics specifically designed by and for healthcare professionals. Our interactive dashboards and reports can transform hard-to-read data into a clear and comprehensive picture of your competitive landscape.
Using EHR/EMR and claims data trends, you’ll gain insight into patient pipelines that are poised for growth. Marketware’s Analytics also allow you to visualize the strength of a physician’s referral base, as well as the connections that exist both inside and outside their network. With our field activity, internal referral and encounter trend dashboards will help you calculate and communicate your outreach’s bottom-line impact.
Equip your team with data to stay ahead of the competition →
See data centered around trends in your market.
The Importance of Analytics
Analyze & Act on Data Trends
Interactive analytics dashboards help your healthcare organization visualize and act on internal data trends. Dashboards can help you identify areas of improvement, track progress, and measure the success of your strategies. They can also provide real-time insights into the health of your organization.
Understand Your Market
Understand market trends specific to physicians and use dashboards to help your healthcare team gain the insights they need. The Market Integrity Analysis dashboard breaks down initial and secondary providers by in-network, out-of-network, network friends, and competitors you’ve targeted.
Illustrate ROI
Easily convert your healthcare analytics dashboards and data into Excel, PowerPoint, or PDF reports demonstrating market trends and the ROI of your growth initiatives. These reports can be used to make better decisions and guide your strategies for success. They can also be shared with stakeholders and used for presentations.
Enhance Network Development
Use our Provider Integrity Analysis dashboard to visualize your market and the strength of those connections. This dashboard breaks down referring providers by loyal, reliable, splitter, & weak, providing you with valuable insights into splitter & leakage behavior to help you understand who to target further to enhance your patient pipeline.
Enjoy Seamless Integration
Connect with our entire Physician Strategy Suite to assess the bottom-line impact of activity in the field and study individual providers — as well as track physician recruitment and onboarding efforts, all in one solution.
What makes our analytics different?
Data Integration
Our integrated claims data gives you insight into provider claims occurring in & around your system.
Web-Based
The web-based platform stores key trends observed within various data sources, making it more accessible than ever.
ROI Communication
Data analytics allow liaisons to measure & effectively communicate ROI tied to growth initiatives.
Healthcare-Specific
Designed by & for healthcare professionals. This allows us to focus on the unique challenges that arise within your organization.
Multiple Data Sources
A data-driven approach is fueled by multiple data sources that ensure both successful strategy & results.
Dedicated Client Support
Our Client Success Executives will be with you every step of the way, from implementation to strategy, we’re here to accelerate growth & success.
Who should use our healthcare analytics?
Equip your team with data to stay ahead of the competition.
Physician Liaisons
Leverage our analytics to identify high-value physician targets, understand referral patterns, and craft personalized outreach that strengthens critical partnerships.
Recruitment & Onboarding Teams
Use data-backed insights to optimize your hiring process, attract top talent, and ensure a seamless onboarding experience that reduces turnover.
Marketing Leaders
Gain a deeper understanding of your patient demographics, preferences, and behaviors to develop targeted campaigns that drive patient acquisition and loyalty.
Practice Administrators
Uncover operational inefficiencies, forecast needs, and make data-informed decisions that improve workflow and boost financial performance.
Data, Strategy, & Business Development Analysts
Arm your team with the robust analytics they need to spot emerging trends, evaluate new service lines, and develop strategic plans that position your organization for long-term success.
Healthcare Analytics FAQ
Frequently asked questions about healthcare analytics.
What is big data in healthcare?
When it comes to healthcare, there are many data sources, including internal medical records, external claims data, prescription data, population and disease statistics, contact management systems, and patient surveys. All can be used to track disease, create continuums of care, improve patient outcomes, and support service line development.
What is business intelligence healthcare data?
Business intelligence is the aggregation, analysis, and use of these different data sources to directly inform decision-making. While many of these data sources can be collected or purchased, it can be labor-intensive to gather and analyze them as a team. This is especially true when it comes to organizing and visualizing data in a way that leads to action. Using a system like Marketware, to automate data access and analytics, can play a huge role in helping your organization grow key service lines and provider relationships.
Why do I need business intelligence data for my business development team?
Healthcare teams are actively working to identify ways they can focus marketing, business development, and outreach resources where they add the most value. They use a variety of data sources, including internal encounters, inbound and outbound referrals, and state and CMS data to support service line planning and targeted outreach.
Business intelligence can show your business development team key points within the patient pipeline including the top providers of care and which physicians/networks are sharing patients with these providers. By using organized dashboards and business analytics, you can easily identify what needs to be done to nurture existing relationships, recover struggling relationships, and redirect leakage.
What is all-payer claims data?
All-payer claims data is a collection of ambulatory and hospital claims data aggregated from multiple clearinghouses and billing systems. It includes a mix of payers including CMS.
How can I use all-payer claims data to analyze & impact physician referral patterns?
While patient data is de-identified at collection, unique patient tokens allow you to observe how one patient may connect to multiple providers. By looking at shared patient volumes between two providers, your team can identify potential patient pipelines in your market.
For example, you can ID which potential referral partners are tied to key in-network providers. Then, create strategies to reinforce these ties. You can also use the data to understand which potential referral partners are tied to providers aligned with your competition and create strategies to redirect them.
Marketware integrates data with the PRM. How can my team use this?
By using an analytics tool that incorporates a PRM platform, your team can use field intelligence to filter dashboards and reports that show their work’s impact. Moreover, our integration allows you to highlight specific providers of interest. Then within the dashboard itself, schedule an activity with these individuals or push them into a target list or current growth campaign.
