Physician Recruiters Need More than Spreadsheets or a Standard Applicant Tracking System
Spreadsheets & Standard Applicant Tracking Systems (ATS) Aren’t Enough
Physician recruitment is one of the most complex and high-stakes processes within healthcare organizations. From sourcing and screening candidates to scheduling interviews and managing offers, each step involves dozens of moving parts and often dozens of people. Yet, despite this complexity, many recruitment teams still rely on tools that weren’t designed to handle the unique demands of the job.
While sufficient in other industries, spreadsheets and generic applicant tracking systems (ATS) often fall short of supporting the specialized demands of physician and provider recruitment. These tools lack the structure and flexibility required to align hiring workflows with this field’s unique nuances.
So, what’s the alternative? A platform built specifically for healthcare recruitment. Marketware has identified physician recruitment’s unique nuances and created a platform that takes your process from spreadsheets or a generic ATS.
Designed specifically for healthcare, it allows your team to not only craft and move through various workflows depending on the hiring need, but also incorporates physician-specific fields to aid in hiring the right doctor for your practice.
Why Common Tools Fall Short in Physician Recruitment
Spreadsheets and generic ATS platforms were never meant to handle the complexity of physician recruitment. Here’s how they fall short and why that matters.
Spreadsheets
Many recruitment teams default to spreadsheets due to their accessibility and flexibility. However, when applied to physician hiring, these manual tools often become inefficient, error-prone, and difficult to manage across teams.
- Manual data entry: Prone to human error and time-consuming to maintain.
- Lack of automation: Everything from tracking a candidate’s status to scheduling interviews has to be done manually.
- Collaboration issues: Multiple team members working on the same spreadsheet can lead to confusion and version control problems.
- Scalability problems: As the number of applicants increases, spreadsheets become cumbersome and difficult to manage.
Standard Applicant Tracking Systems (ATS)
Most ATS platforms are designed for general use. While they offer basic functionality, they often can’t support the specialized workflows, reporting, or collaboration needed for physician recruitment.
- Not tailored to all industries: Some ATS systems are too generic and don’t cater to the specific needs of certain industries.
- Poor user experience: Many ATS solutions are difficult to navigate, especially for non-technical users.
- Non-Specific Reporting: While ATS systems have reporting available, they do not provide in-depth dashboards related to physician recruitment needs.
What Makes Marketware’s Recruitment Platform Different?
Designed by & for Healthcare Recruiters
Marketware’s platform was designed by and for physician recruiters. Not only is the application relatively customizable to match your organization’s specific needs, but the overall functions and fields relate specifically to the healthcare industry. This allows for faster ramp-up as the need to customize is lower than a generic ATS and requires less setup than a spreadsheet tracker.
End-to-End Recruitment Management
From job postings as practice opportunities, creating and culling a lead list of qualified candidates to filter in open requisitions and move candidates through specified workflows, and reporting on negotiations, offers sent, and contracting. Marketware’s Recruitment Platform engages with the recruiter from new to qualified to contracted, all in one place.
Automation with Accuracy You Can Trust
Build candidate profiles more quickly using the record importer, CV parser on profiles, status updates based on progress in a stage, and activity reminders for a set-it-and-forget-it work style. These features reduce manual data entry, centralize candidate information, and ensure consistency across every stage of recruitment. Automation and integration tools minimize errors and free up valuable time for HR professionals, enabling them to focus on the human side of recruitment.
Collaboration that Extends from Recruitment to Onboarding
Marketware supports this complexity by providing a centralized platform where teams can share notes, upload documents, track activities, and communicate in real time. Once a candidate is hired, their complete profile, history, and documentation seamlessly transition into Marketware’s Onboarding Platform, eliminating duplicate entry and disconnected handoffs. This integration ensures consistent workflows, greater visibility, and a smooth handoff between recruitment and onboarding teams.
With everyone working from a shared system, your organization can deliver a cohesive experience that sets new hires up for long-term success, starting from the very first interaction.
4 Reasons Physician Recruiters Are Choosing Marketware Over Spreadsheets or a Standard ATS
1. Efficiency
✓ Marketware
Automates many tasks, allowing recruiters to spend less time on manual processes.
✘ Standard ATS
A standard applicant tracking system may offer some automation, but it often lacks advanced, industry-specific features.
✘ Spreadsheets
They require full manual input and constant updating, making them highly inefficient for large-scale recruitment.
2. Scalability
✓ Marketware
Designed to scale easily as the recruitment needs of an organization grow, with tools for managing larger volumes of candidates and hiring processes.
✘ Standard ATS
Struggles with scalability and may require manual adjustments or additional features.
✘ Spreadsheets
Difficult to scale effectively and will become unwieldy as the volume of candidates increases.
3. Customization
✓ Marketware
Provides customizable workflows and templates specific to different industries, which improves efficiency.
✘ Standard ATS
May have some customization options, but they often require additional resources or technical knowledge to implement.
✘ Spreadsheets
Offer some flexibility but are limited in terms of workflow customization or automation.
4. Collaboration
✓ Marketware
Provides real-time collaboration tools, allowing teams to work seamlessly together from anywhere.
✘ Standard ATS
Lacks integrated collaboration features, making team communication more difficult.
✘ Spreadsheets
Can be shared, but there is a risk of version control issues or accidental data overwriting.
Ready to Upgrade Your Physician Recruitment Process?
Marketware’s Recruiting Software is an industry-tailored system created by physician recruiters for physician recruitment. In a recent interview with a past client, Libby Ann Inabinet from Inabinet Solutions quoted Marketware as “…setting yourself up for success. It really is the easy button.” If you are looking to scale up your recruiting efforts and need an efficient and effective way to sustainably handle this growth, Marketware is the tool to streamline your process.
If you’re ready to move beyond outdated systems and recruit more effectively, see how Marketware can transform your process.
Demo — Physician Recruitment
An Inside Look at Marketware’s Recruitment Platform
Our healthcare-specific recruitment and onboarding platforms are designed by industry professionals to streamline your hiring process — helping you source, qualify, and retain the best providers with ease. Interested in learning more about how Marketware’s Recruit Platform can help?
Tool Kit — Physician Recruitment
Physician Recruitment Playbook
A recruitment playbook serves as a comprehensive guide to help in-house recruitment teams streamline their processes, enhance efficiency, and successfully attract and retain top physician talent. By following the four key steps outlined in this tool kit, organizations can build a robust recruitment strategy that aligns with their mission and long-term goals.
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