Blogs
Latest articles & best practices in physician strategy.
Blogs
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Top 15 Physician Candidate Interview Questions
Interviewing physician candidates is a critical step in the recruitment process — one that requires both structure and strategy. Beyond assessing qualifications, these conversations provide your team with…
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Marketware Launches MFA & SSO for Healthcare Security & IT Compliance
In healthcare, protecting sensitive provider data isn’t just a best practice — it’s a legal requirement. With increasing threats from cybercriminals and growing regulatory pressure, healthcare organizations must…
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Stop Letting Spreadsheets Slow Down Your Onboarding Process
Spreadsheets Aren’t Enough for Physician Onboarding Onboarding a new physician is more than just checking boxes. It’s the final step in a long, expensive recruitment process, and it…
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Why a PRM Outperforms a CRM for Physician Outreach
If the objective is to pound nails, several tools can accomplish the task. A rock will work okay, but a brick would be better. The flat side of…
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3 Reasons You Should Be Tracking Physician Liaison Activity
You’re checking your monthly referral report and notice that Dr. Roberts, the PCP down the road, has finally referred patients to your clinic. You’ve been waiting for this…
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Physician Recruiters Need More than Spreadsheets or a Standard Applicant Tracking System
While sufficient in other industries, spreadsheets and generic applicant tracking systems often fall short of supporting the demands of physician recruitment. They lack the structure and flexibility…
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Why You Can’t Afford to Get Physician Hiring Wrong
Aside from financial loss from criminal behavior, one of the greatest fears for most businesses is probably a failed hire. In any enterprise, the costs of recruiting, interviewing, hiring, onboarding, and training are significant.
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10 Physician Outreach Strategies that Drive Referral Growth
Effective physician outreach strategies go far beyond just scheduling visits. They focus on building meaningful, data-informed relationships that deliver long-term value. Successful outreach requires a blend of strategic…
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Marketware to Showcase Physician Strategy Suite at the 2025 HMPS Summit
The HMPS Summit 2025 is the premier event for healthcare marketing, strategy, and physician relations professionals. Attendees gain valuable insights through expert-led keynote presentations, dynamic networking opportunities…
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