Physician Guide to Market Outreach
If you’re tasked with growth in your healthcare organization, you’re probably working to better understand how to use big data in healthcare to streamline your efforts & maximize results. Learn what data sources to analyze & what dashboards are most helpful when setting your strategic outreach initiatives.
Best practices for physician relationship management!

Video — Physician Relations
End Referral Leakage with Marketware
Referral leakage is a pressing issue in healthcare, occurring when patients are referred to or seek out-of-network providers for specialist services or other medical needs. Every hospital experiences leakage — it’s inevitable. But there are ways to reduce leakage and increase your growth.
Tool Kit — Physician Relations
PRM Adoption Best Practices
Whether you’re already using a PRM platform or considering one, this toolkit offers key insights to help you secure buy-in and optimize your system. With best practices, essential features, and practical tips, you’ll have the tools to effectively implement and maximize your PRM solution for stronger physician relationships and better engagement outcomes.
Infographic — Physician Relations
The Value of Using a Physician Relationship Manager
What are the challenges of not using a PRM? Why is Marketware’s PRM the ideal solution for your organization? Dive into this infographic to learn more about the value of PRM and how it can transform your healthcare relationships.
White Paper — Physician Relations
Understand, Identify, & Stop the 3 Types of Hospital Leakage
This white paper outlines both proactive and reactive approaches to minimize leakage across all three areas. You’ll also learn how platforms like Marketware’s PRM can help uncover leakage trends, align providers, and improve patient retention through better data, stronger relationships, and clearer communication.