Hidden Costs of Not Using a Physician Relationship Manager (PRM)
“Do we really need a physician relationship manager (PRM)?” Utilizing technology to manage physician relationships has gone from a luxury to an absolute necessity. A PRM, integrated with referral data analytics, provides a high level of market insight. Organizations not using a physician relationship manager face several hidden costs that can significantly hinder their growth and success.
Best practices for physician relationship management!

Video — Physician Relations
End Referral Leakage with Marketware
Referral leakage is a pressing issue in healthcare, occurring when patients are referred to or seek out-of-network providers for specialist services or other medical needs. Every hospital experiences leakage — it’s inevitable. But there are ways to reduce leakage and increase your growth.
Tool Kit — Physician Relations
PRM Adoption Best Practices
Whether you’re already using a PRM platform or considering one, this toolkit offers key insights to help you secure buy-in and optimize your system. With best practices, essential features, and practical tips, you’ll have the tools to effectively implement and maximize your PRM solution for stronger physician relationships and better engagement outcomes.
Infographic — Physician Relations
The Value of Using a Physician Relationship Manager
What are the challenges of not using a PRM? Why is Marketware’s PRM the ideal solution for your organization? Dive into this infographic to learn more about the value of PRM and how it can transform your healthcare relationships.
Blog — Physician Relations
12 Ideas for Building Physician Relations
Effective communication is key to strong physician relationships. In this blog, we share 12 strategies to help healthcare leaders engage physicians, foster trust, and improve collaboration. These actionable ideas will strengthen connections and create a supportive environment for your medical staff.