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Hidden Costs of Not Using a Physician Relationship Manager (PRM)

Hidden Costs of Not Using PRM

“Do we really need a physician relationship manager (PRM)?” Utilizing technology to manage physician relationships has gone from a luxury to an absolute necessity. A PRM, integrated with referral data analytics, provides a high level of market insight. Organizations not using a physician relationship manager face several hidden costs that can significantly hinder their growth and success.

Best practices for physician relationship management!

Referral Leakage Video

Video — Physician Relations

End Referral Leakage with Marketware

Referral leakage is a pressing issue in healthcare, occurring when patients are referred to or seek out-of-network providers for specialist services or other medical needs. Every hospital experiences leakage — it’s inevitable. But there are ways to reduce leakage and increase your growth.

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PRM Adoption

Tool Kit — Physician Relations

PRM Adoption Best Practices

Whether you’re already using a PRM platform or considering one, this toolkit offers key insights to help you secure buy-in and optimize your system. With best practices, essential features, and practical tips, you’ll have the tools to effectively implement and maximize your PRM solution for stronger physician relationships and better engagement outcomes.

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The Value of Using a Physician Relationship Manager

Infographic — Physician Relations

The Value of Using a Physician Relationship Manager

What are the challenges of not using a PRM? Why is Marketware’s PRM the ideal solution for your organization? Dive into this infographic to learn more about the value of PRM and how it can transform your healthcare relationships.

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Understand, Identify, & Stop the 3 Types of Hospital Leakage

White Paper — Physician Relations

Understand, Identify, & Stop the 3 Types of Hospital Leakage

This white paper outlines both proactive and reactive approaches to minimize leakage across all three areas. You’ll also learn how platforms like Marketware’s PRM can help uncover leakage trends, align providers, and improve patient retention through better data, stronger relationships, and clearer communication.

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