How to Capture Attention with Physician Job Posts

First impressions count! It’s the first thing that grabs your candidate’s attention and makes physicians want to click for more information. Remember to keep it short and use key descriptive words. Action terms like “newly renovated operation room” or “market expansion to reach more patients” give the candidate the impression of growth and strong positioning.

The better you can paint the picture of a typical workday, the more likely you will attract the ideal candidates. Think about key details such as the number of providers and support staff in the group and how they work together. This will give the candidate some understanding of the workflow.

Equally crucial to clinical fit is cultural fit; you aren’t just trying to get qualified candidates to apply, you want candidates who share your organization’s mission and vision. Share what makes you unique; for example, most recently, how your organization has cared for the community during the pandemic.

Many candidates tell me that if the process to apply is complicated, meaning too many steps, they will move on to the next opportunity. If your postings are on your website, make sure it is easy to upload their CV, and it will pre-populate the fields. Give it a try yourself to be sure the bugs are worked out. If you are posting on job boards, make sure you include both your email and cell number so they can contact you either way.