Marketware Enhances Data Tracking for AAPPR Benchmarking Report

The Importance of AAPPR’s Benchmarking Report in Healthcare Recruitment

The Physician and Provider Recruitment Benchmarking Report from the Association for Advancing Physician and Provider Recruitment (AAPPR) is an invaluable resource for healthcare organizations of all sizes. It provides critical insights into industry trends, helping recruitment professionals make data-driven decisions regarding hiring, retention, and workforce planning.

Since 2011, this comprehensive report has offered credible industry data to support in-house recruitment professionals in preparing, planning, and forecasting their hiring needs. The report represents more than 150 organizations and over 19,000 active searches — nearly two-thirds of which are physician searches. Industry Insights, Inc. collects and analyzes the data, ensuring confidentiality and accuracy.

Accurate data tracking is fundamental to improving recruitment strategies. By monitoring key recruitment metrics, organizations can:

• Identify Trends: Gain insights into hiring patterns, offer acceptance rates, and turnover statistics.
• Improve Retention: Analyze factors influencing voluntary and involuntary terminations.
• Enhance Strategic Planning: Make data-backed decisions to allocate resources appropriately.
• Optimize Recruitment Efforts: Benchmark against industry peers to refine processes and improve efficiency.

With healthcare recruitment becoming more competitive, staying informed through benchmarking data is crucial. That’s why Marketware is committed to making it easier for organizations to participate in this survey and incorporate its insights into their Key Performance Indicators (KPIs).

Read the latest benchmarking report →

How Marketware Supports Data Tracking for AAPPR’s Benchmarking Report

To streamline participation in the AAPPR survey and enhance internal reporting, Marketware has introduced new fields and tracking methods that align directly with previous survey questions. Below are five key areas where Marketware’s platform supports data collection.

1. Location Desirability

From the Opportunity Details, you can track the Location Desirability for each Practice Opportunity by selecting:

• Average Range
• Below Average
• Above Average

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Related Survey Question

Zip code of Search. The desirability of the organization’s primary location is based on the Economic Policy Institute’s Cost of Living Index.

2. Candidate Type

Get more granular about what role you’re trying to fill by identifying the candidate type. Refining candidate search criteria ensures more precise tracking and reporting. Marketware allows organizations to be specific about candidate roles, including:

• Physicians
• Advanced Practice Providers (APPs)
• Allied Health Professionals
• General Office Staff
• Other

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Related Survey Question

How many searches did your organization perform in 2023? Distinguish between searches for Physician Providers and APPs, also include the total number of searches.

3. Interviews

4. Offers

5. Termed

Although we recruit with retention in mind, sometimes turnover happens. Having the ability to track turnover provides ease of reporting, opportunities for process improvement, and history for those boomerang candidates. Utilize the ‘Termed’ field on a person profile under the Practice Details section to identify the following:

• Termination date
• Voluntary vs Involuntary departure
• Term Notes (identify the reason for termination)

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Related Survey Question

How many providers left your organization in 2023? Breakout between voluntary and involuntary leaves, if possible.

Advancing Healthcare Recruitment Through Data-Driven Insights

Recruiting and retaining top healthcare professionals is more challenging than ever. By integrating data tracking that directly aligns with AAPPR’s benchmarking efforts, Marketware empowers healthcare organizations with the tools needed to make informed recruitment decisions.

By leveraging Marketware’s Physician Strategy Suite, organizations can simplify survey participation while enhancing internal data visibility. Click here to learn more about how Marketware can support your recruitment and workforce planning strategies.

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Tool Kit — Physician Recruitment

Physician Recruitment Playbook

A physician recruitment playbook is a guide your team can use to effectively deploy best practices. Helping them achieve success when recruiting and retaining physicians…

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