Marketware Enhances Data Tracking for AAPPR Benchmarking Report
The Importance of AAPPR’s Benchmarking Report in Healthcare Recruitment
The Physician and Provider Recruitment Benchmarking Report from the Association for Advancing Physician and Provider Recruitment (AAPPR) is an invaluable resource for healthcare organizations of all sizes. It provides critical insights into industry trends, helping recruitment professionals make data-driven decisions regarding hiring, retention, and workforce planning.
Since 2011, this comprehensive report has offered credible industry data to support in-house recruitment professionals in preparing, planning, and forecasting their hiring needs. The report represents more than 150 organizations and over 19,000 active searches — nearly two-thirds of which are physician searches. Industry Insights, Inc. collects and analyzes the data, ensuring confidentiality and accuracy.
Accurate data tracking is fundamental to improving recruitment strategies. By monitoring key recruitment metrics, organizations can:
- Identify Trends: Gain insights into hiring patterns, offer acceptance rates, and review turnover statistics.
- Improve Retention: Analyze factors influencing voluntary and involuntary terminations.
- Enhance Strategic Planning: Make data-backed decisions to allocate resources appropriately.
- Optimize Recruitment Efforts: Benchmark against industry peers to refine processes and improve efficiency.
With healthcare recruitment becoming more competitive, staying informed through benchmarking data is crucial. That’s why Marketware is committed to making it easier for organizations to participate in this survey and incorporate its insights into their Key Performance Indicators (KPIs).
Read the latest benchmarking report →
How Marketware Supports Data Tracking for AAPPR’s Benchmarking Report
To streamline participation in the AAPPR survey and enhance internal reporting, Marketware has introduced new fields and tracking methods that align directly with previous survey questions. Below are five key areas where Marketware’s platform supports data collection.
1. Location Desirability
From the Opportunity Details, you can track the Location Desirability for each Practice Opportunity by selecting:
- Average Range
- Below Average
- Above Average
?
Related Survey Question
Zip code of Search. The desirability of the organization’s primary location is based on the Economic Policy Institute’s Cost of Living Index.
2. Candidate Type
Get more granular about what role you’re trying to fill by identifying the candidate type. Refining candidate search criteria ensures more precise tracking and reporting. Marketware allows organizations to be specific about candidate roles, including:
- Physicians
- Advanced Practice Providers (APPs)
- Allied Health Professionals
- General Office Staff
- Other
?
Related Survey Question
How many searches did your organization perform in 2023? Distinguish between searches for Physician Providers and APPs, also include the total number of searches.
3. Interviews
In addition to identifying the average time to hire for a given opportunity, Marketware also tracks other key factors such as interview-based activities by determining if they are:
- Virtual Interview
- Onsite Interview
?
Related Survey Question
How many candidates participated in site visits/interviews in 2023?
4. Offers
Curious about how many offers were sent and the negotiations that took place before a contract was signed? Utilize Offer Sent and Offer Response-based activities, including when an offer was:
- Accepted
- Declined
- Rescinded
?
Related Survey Question
How many offers were extended to providers in 2023? How many offers were accepted in 2023?
5. Termed
Although we recruit with retention in mind, sometimes turnover happens. Having the ability to track turnover provides ease of reporting, opportunities for process improvement, and history for those boomerang candidates. Utilize the ‘Termed’ field on a person profile under the Practice Details section to identify the following:
- Termination Date
- Voluntary vs Involuntary Departure
- Term Notes (identify the reason for termination)
?
Related Survey Question
How many providers left your organization in 2023? Breakout between voluntary and involuntary leaves, if possible.
Advancing Healthcare Recruitment Through Data-Driven Insights
Recruiting and retaining top healthcare professionals is more challenging than ever. By integrating data tracking that directly aligns with AAPPR’s benchmarking efforts, Marketware empowers healthcare organizations with the tools needed to make informed recruitment decisions.
By leveraging Marketware’s Physician Strategy Suite, organizations can simplify survey participation while enhancing internal data visibility. Click here to learn more about how Marketware can support your recruitment and workforce-planning strategies.
Marketware to Showcase Recruit & Onboard Platforms at the 2025 AAPPR Conference
Marketware is excited to announce our participation in the upcoming Advancing Connections 2025 AAPPR Annual Conference at the Phoenix Convention Center in Phoenix, Arizona. It will be a pleasure to share how our Physician Strategy Suite can enhance recruitment and onboarding efforts with our peers in the industry. Our team of client success and product representatives will be available throughout the conference to discuss innovative solutions tailored to healthcare organizations’ evolving needs.
Learn how you can find Marketware at the 2025 AAPPR Conference →
Demo — Physician Recruitment
An Inside Look at Marketware’s Recruitment Platform
Our healthcare-specific recruitment and onboarding platforms are designed by industry professionals to streamline your hiring process — helping you source, qualify, and retain the best providers with ease. Interested in learning more about how Marketware’s Recruit Platform can help?
Tool Kit — Physician Recruitment
Physician Recruitment Playbook
A recruitment playbook serves as a comprehensive guide to help in-house recruitment teams streamline their processes, enhance efficiency, and successfully attract and retain top physician talent. By following the four key steps outlined in this tool kit, organizations can build a robust recruitment strategy that aligns with their mission and long-term goals.
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