Blogs
Latest articles & best practices in physician strategy.
Blogs
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Marketware Platinum Sponsor at 2021 HMPS Summit
Marketware has been a long-time sponsor of the HMPS Summit, and this year is no different. HMPS continues a 26-year tradition of identifying important healthcare marketing and physician…
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Marketware Sponsors 2021 SHSMD Connections
Marketware has been a long-time sponsor of the SHSMD Connections annual conference, and this year is no different. Why SHSMD? Serving more than 4,000 members — SHSMD, a…
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Marketware Adds Advanced Search to PRM
We’re excited to introduce Advanced Search to our Physician Relationship Management Platform. Advanced Search allows you to filter to a subset of data. Filtering will now become the…
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Why Onboarding is an Issue You Can’t Afford to Ignore
An effective & results-driven onboarding process is more than a cheerful “welcome aboard.” It’s a comprehensive plan that can become a real asset to your organization. An onboarding…
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Getting Strategic to Reduce Referral Leakage
Unfortunately, the physician liaison role is widely misunderstood by key players in health systems as problem-solving instead of relational building. Physician liaisons are primarily…
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Turning External Claims Data into Dollars
Many leaders would fail to argue that there is no value in data; a multitude would more likely argue that data is 1 of the most valuable assets…
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5 Takeaways from My 1st Job as a Physician Recruiter
Shortly after college, I accepted a role as Director of Marketing and Physician Recruitment at my hometown’s local hospital. Like many directors in a small community hospital, I…
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Use Healthcare Data Analytics to Rock New Practice Development
Getting to know and engaging newly recruited providers in your market is a critical step to planning a successful practice launch. But, before you even sit down with…
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Physician Liaisons: Balancing Time & Data
The role of a physician liaison is no easy task. Not only are physician liaisons required to be great listeners, but they must also be strategic in their…
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