Physician Guide to Market Outreach

Physician outreach is a crucial part of a comprehensive marketing strategy—especially when it comes to launching or growing a specialty practice. Local physicians and their referral coordinators send patients to specialists they can trust. This is why it’s important to position yourself as an expert and a resource as you build those relationships with key providers.

In this guide, we discuss the 5 key steps to physician outreach and show you how you can implement them.

1. Using data sources to understand physicians to target

2. 3 things to address when constructing your practice message

3. Which 3 contacts should be targeted during your practice visits

4. Using a tracking tool to track your visits & touch points

5. What metrics to follow to measure success