WebinarPhysician Relations

2-Part PRM Series in Partnership with Barlow/McCarthy

At the HMPS 2020 Virtual Summit we talked about how to maximize a PRM for planning & sales. To follow up, Marketware invited Barlow/McCarthy to join us on this webinar series to talk about using PRM reports to optimize team outreach & tying PRM activity to results.

Part 1: Using PRM Reports to Optimize Team Outreach

In part 1, Kriss Barlow of Barlow/McCarthy to joins us to talk about a chapter from her new book, focusing on tracking & reporting: ‘Physician Relations: The Model, The Method & The Impact’.

In this webinar, you’ll learn more about:

  • The benefits of visit tracking
  • Value of PRM reporting
  • Key parts of the visit your team should be recording
  • Benefits of visit tracking
  • Helpful acronyms for ensuring your team’s notes are complete
  • Metrics physician relations leaders should be monitoring
  • Sample dashboards that managers can use to optimize team performance

Part 2: Tying PRM Activity to Results

When it comes to choosing a Physician Relationship Management (PRM) platform, many teams are interested in a tool that not only captures intelligence, but helps leaders tie activities to results. This is why PRMs, like Marketware’s, include the ability to import internal & external data. 

In this webinar, you’ll learn more about:

  • Value of PRM tracking & reporting
  • Benefits of data driven approach
  • Opportunities to look at what internal data points can highlight activity
  • Ways clients are using external data to highlight loyalty shifts over time
  • Worksheets teams are using to calculate ROV & bottom-line impact
  • Sample reporting teams can use to communicate quantitative & qualitative results

Kriss Barlow, RN, BSN



Susan Boydell, FACHE



Carrie Bennett, FACHE

Strategic Advisor (Former COO)