2-Part PRM Series in Partnership with Barlow/McCarthy
At the HMPS 2020 Virtual Summit, we talked about how to maximize a PRM for planning & sales. To follow up, Marketware invited Barlow/McCarthy to join us on this webinar series to talk about using PRM reports to optimize team outreach & tying PRM activity to results.
Part 1: Using PRM Reports to Optimize Team Outreach
Kriss Barlow of Barlow/McCarthy joins us to talk about a chapter from her new book, focusing on tracking & reporting: ‘Physician Relations: The Model, The Method & The Impact’.
In this webinar, you’ll learn more about:
- The benefits of visit tracking
- Value of PRM reporting
- Key parts of the visit your team should be recording
- Benefits of visit tracking
- Helpful acronyms for ensuring your team’s notes are complete
- Metrics physician relations leaders should be monitoring
- Sample dashboards that managers can use to optimize team performance
Part 2: Tying PRM Activity to Results
When it comes to choosing a Physician Relationship Management (PRM) platform, many teams are interested in a tool that not only captures intelligence but helps leaders tie activities to results. This is why PRMs, like Marketware’s, include the ability to import internal & external data.
In this webinar, you’ll learn more about:
- Value of PRM tracking & reporting
- Benefits of a data-driven approach
- Opportunities to look at what internal data points can highlight activity
- Ways clients are using external data to highlight loyalty shifts over time
- Worksheets teams are using to calculate ROV & bottom-line impact
- Sample reporting teams can be used to communicate quantitative & qualitative results
Speakers
Kriss Barlow, RN, BSN
Principal
Barlow/McCarthy
Susan Boydell, FACHE
Partner
Barlow/McCarthy
Carrie Bennett, FACHE
Strategic Advisor (Former COO, Marketware)