Pair Claims Data with Provider Relations to Drive Referral Growth — HMPS
Even in this new phase of the pandemic, provider relations is still 1 of the driving factors for growth. Pairing the efforts of your provider relations team with claims data can help your organization identify new patient opportunities and help preserve your current referral relationships. Data gives healthcare organizations insight into their market. Most healthcare organizations know the types of referrals coming into their organization but lack insight into other referral pipelines in their market.
Join Nancy Vanselow, Marketing Development Senior Manager at Children’s Wisconsin and Josh Cameron, Vice President at Marketware, to explore how to use data effectively to drive, redirect and retain referral pipelines.
Watch this webinar to learn 3 example of how to use claims data with provider relations:
1. Use Claims Data to Drive Volume
Identify which markets with growing referral pipelines for specific service lines.
2. Use Claims Data to Redirect Volume
Identify referral utilization gaps for marketing & outreach messaging.
3. Use Claims Data to Retain Referral Pipelines
Know who is truly your strong referral pipelines & monitor their trends.
Josh Cameron, MBA
Marketware, a Division of Medsphere
Marketing Development Senior Manager