WebinarPhysician Relations

Maximizing Your PRM for Sales: Planning, Reporting & Measurement

Join Marketware COO, Carrie Bennett, as she teams up with Erica Hammond (Tampa General Hospital) and Nancy Vaneslow (Children’s Wisconsin) to discuss how to maximize your Physician Relationship Management (PRM) for sales planning, reporting, and measurement. In this webinar, originally aired at the 2020 virtual Healthcare Marketing and Physician Strategies Summit, you’ll learn the building blocks for a successful outreach campaign and how they can be used to enhance your reporting and measurement strategies.

In this webinar, you’ll learn:
  • Ways to tie work to organizational goals &priorities
  • How to leverage internal, external & field data to gain focus & direction
  • Mapping out patient pipelines to understand growth opportunities
  • Strategies to optimize alignment
  • How to quantify &communicate bottom-line impact

Erica Hammond

Manager of Physician Business Development

Tampa General Hospital

Nancy Vanselow

Nancy Vanselow

Referral Development Manager

Children’s Wisconsin

Carrie Bennett, FACHE

Strategic Advisor (Former COO)