Marketware Takes Security Seriously with Multi-Factor Authentication
We’re excited to introduce Multi-Factor Authentication into the Physician Strategy Suite. With the increase of cloud-based platforms like ours, we know security concerns have become top-of-mind, especially for those working in healthcare who need to be HIPAA compliant.
What is Multi-Factor Authentication?
Multi-factor authentication (MFA) or 2-factor authentication is a method used to make an account more secure. It works by, as the name suggests, using more than one factor for user verification. The 1st factor is your username and password — the 2nd is a 1-time code or PIN that will be sent via their method of choice (email, text, or phone call).
This means that in the event your login credentials are compromised, your username and password won’t be enough to access your Marketware account. Making MFA one of the best methods of protecting data against phishing or other cyberattacks.

The Benefits of Having Multi-Factor Authentication (MFA)
Increased Security
Having multi-factor authentication adds a layered defense.
Access Control
Passwords can be passed around — by having a second defense, you define who has access and who doesn’t.
Customizable Security Needs
Allows you to pick how often users need to authenticate and how they authenticate.
Meet Regulatory Requirements
This security protocol helps protect an organization while meeting external requirements.
Remove Password Risk
A password can be cracked — having another layer of security removes that possibility.
Multi-Factor Authentication within Marketware’s Physician Strategy Suite
Administrators will need to turn multi-factor communication on for it to be implemented to their users.
- Navigate to the security tab in account preferences.
- Toggle the enable multi-factor authentication to on position.
- Select a session timeout frequency (none, 15 minutes, 1 day, 1 week, etc.).
- Click save.

Users can adjust their preferred verification method.
- Ensure your email & cell phone are listed correctly in your profile contact information.
- Navigate to the security tab in account preferences.
- Select your preferred method of verification (email, text, or phone call).
- Click save.
