About Marketware
Helping healthcare teams strengthen their strategic & competitive advantage.
Powering Growth Across the Provider Lifecycle
Healthcare organizations today face mounting pressure to grow, compete, and protect revenue. Marketware meets these challenges with the Physician Strategy Suite — a fully integrated platform designed to strengthen the competitive advantage for teams working in physician relations, analytics, recruitment, and onboarding.
How It Works
Together, these solutions give healthcare teams a connected, data-driven approach to growth. Organizations can reduce referral leakage with real-time insights into patient pipelines, engage providers more effectively by tracking outreach and resolving issues, accelerate recruitment with smarter workflows, and streamline onboarding with coordinated projects that help new providers ramp up faster.
Why It Matters
Built specifically for healthcare, the Physician Strategy Suite replaces spreadsheets and siloed tools with solutions that connect every stage of the provider lifecycle — from attracting candidates to retaining physicians — helping organizations grow strategically, improve loyalty, and measure ROI at every step.
Take a tour of the Physician Strategy Suite →
Marketware & CareCloud
In August 2025, Marketware became part of CareCloud, a leader in healthcare technology and AI-powered solutions serving more than 40,000 providers nationwide. This acquisition marked a transformational moment, extending CareCloud’s reach into hospital IT while strengthening Marketware’s ability to deliver innovative, affordable solutions for healthcare organizations of all sizes.
Marketware’s Journey
Marketware secures new capital and brings on a new leadership team including Alex Obbard as CEO. New leadership efforts help expand the PRM into a full strategy suite, offering multiple products and data sources.
Client Success and Support teams are revamped. Former liaisons with end-to-end experience are recruited to help streamline implementation and identify consistent ways to support client satisfaction and retention.
Marketware expands Product and Data Engineering teams to add new functions and features to the PRM. We added new activity, internal encounters, and external claims dashboards to strengthen client productivity and outreach results.
Marketware introduces a web-based tool designed to support provider recruitment and onboarding. We continue to leverage further product enhancements and client offerings.
Marketware is acquired by Medsphere Systems Corporation. Founded in 2002 and based in Salt Lake City, UT, Medsphere Systems Corporation is an organization of committed clinical and technology professionals working to positively impact patient care by delivering award-winning healthcare IT solutions for providers of every size and budget.
Start Your Growth Today
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