Marketware to Attend AAPL 2023!

About the American Association of Physician Liaisons

The goal of the American Association of Physician Liaisons (AAPL) is 2-fold: to bring together those actively engaged in physician liaison activities in academic and acute care medical centers, community and children’s hospitals, and independent, free-standing facilities and to advance the art of physician and health care provider relationships through the provision of educational programming, professional development, shared resources, and networking opportunities.

AAPL provides members with unique opportunities and resources to succeed in their roles. One of the many networking member benefits is the AAPL Annual Conference, which highlights topics and educational sessions based on the needs identified by our members. Attendees have the opportunity to interact with others in similarly sized organizations, discuss best practices, evaluate which activities have a good return on investment, and learn what’s new in the field and how our roles are changing in response.

Learn More About AAPL

Marketware at AAPL — Booth #2

June 20-22, 2023 — Denver, CO

Our expert team of client success and product representatives will be in attendance. Stop by booth #2 and let us show you how Marketware technologies can help give you an advantage in today’s competitive market for providers. We will be giving away a lot of fun swag, including power banks, for watching a demo.

Giveaway — Apple AirTag!

You can enter for a chance to win an Apple AirTag by requesting a demo & picking up some swag.

Enter the Giveaway

Meet the Marketware Team in Attendance

Josh Cameron, MBA

Executive Vice President

Karen Wood

Vice President of Sales

Mackenzi Sweet

Account Executive

Speaking Slot: Identify & Reduce Referral Leakage with Analytics 

Tuesday, June 20th @ 3:00 – 4:00pm

Every hospital experiences leakage; it’s inevitable. But there are ways to reduce leakage and increase your growth, which is what I’ll be discussing at AAPL this year. Hear from Josh Cameron, as he outlines the common types of leakage hospitals experience, how you can identify them and strategies for fixing the problem.

Josh Cameron, MBA

Executive Vice President

Marketware, a Division of Medsphere

Webinar — Physician Relations & Healthcare Analytics

Identify & Reduce Your Hospital’s Referral Leakage

Referral leakage is inevitable, but with the right strategies, you can minimize its impact and keep more patients within your network. This webinar explores the key types of leakage—procedure, referral, and patient choice—and provides actionable solutions to help your hospital improve retention and drive growth.

Watch Webinar →

Video — Physician Relations & Healthcare Analytics

End Referral Leakage with Marketware’s PRM & Analytics

Referral leakage is a pressing issue in healthcare, occurring when patients are referred to or seek out-of-network providers for specialist services or other medical needs. Every hospital experiences leakage — it’s inevitable. But there are ways to reduce leakage and increase your growth. Watch this video to see how Marketware’s PRM & Analytics Platforms can end referral leakage for your organization.

Learn How Marketware Helps →