3 Reasons Healthcare Teams are Choosing Marketware Over Salesforce

Marketware users have come to depend on the robust organizational features of our PRM to keep outreach efforts focused and efficient. In addition, our Healthcare Analytics allow clients to conduct in-depth research on physician referral patterns, patient demographics, and other relevant data points. This wealth of information empowers them to make informed decisions when it comes to developing targeted marketing strategies or identifying potential areas for growth.

When it comes to being healthcare specific, Marketware has a clear advantage over generic solutions. Our platforms are built with the unique needs of the industry in mind, providing tailored features and functionalities to support the growth of your health system. Below are examples of how using a healthcare specific platform will help streamline processes.

• Our PRM allows physician liaisons to better track activities, creating more impactful efforts & making the considerable value of their role to growth and ROI more recognizable.
• Market data, when combined with your practice’s internal data, can give insight into what your physicians might need from your practice, and will help you develop a plan to make your outreach more effective.

At Marketware, we don’t just focus on our latest features and buttons — we focus on improving your team’s efficiency and bottom-line performance. When you join the Marketware team, you’ll be assigned a dedicated Client Success Executive to be with you and your team every step of the way. Our team of Executives have all formerly worked as liaisons and recruiters and have an extensive knowledge base of the industry and the product. From implementation and onboarding to your day-to-day activities, we’ll be here to support and enable your organization to strengthen and grow.