Cutting-edge insight from today's thought leaders

Strategies and Tactics for Driving Physician Engagement and Loyalty

Speaker: Carrie Bennett, VP of Client Strategy, Marketware; Krystal Guerra, VP of Marketing, Marketware
About: How leading liaison teams are combining PRM systems and key data sources to take strategic planning to the next level.

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Strategies and Tactics for Driving Physician Engagement and Loyalty

Positioning Your Hospital for Success in a Bundled Payment Environment

Speakers: Carrie Bennett, VP of Client Strategy, Marketware; Susan Boydell, Partner, Barlow/McCarthy
About: One item that should be at the top of your list is how your role is positioned to support your organization’s bundled payment initiatives.

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Balancing Time in the Field with Data Analytics

Speakers: Amy Unger, Senior Client Success Manager, Marketware; Viktoria Leeper, Senior Manager, Planning Analytics & Development, Providence Health & Services
About: As a physician liaison, where do you begin with data and how do you make the most effective use of your time?

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5 Key Relationships You Should Develop to Support Practice Growth

Speakers: Josh Cameron, Marketing Manager, Oncology Consultants; Carrie Bennett, VP of Client Strategy, Marketware
About: Attracting new patients through the door of your practice is an important part of building a healthy practice. With tight budgets, a lot can be done to build the right relationships.

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Cracking the Code: Tracking Your Marketing to Discover Hidden Revenue

Speakers: Michele Bergh, Director of Marketing & Business Development, Panorama Orthopedics & Spine Center; Daniel Goldberg, CEO & Creative Director, Gold Medical Marketing
About: Hospitals that invest in their ‘ground game’ are the winners.

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Revitalizing Physician Relations: Hitting Your Stride with Referral Growth

Speakers: Marcy Traxler, VP of Business Development, AMITA Health System; Susan Boydell, Partner, Barlow/McCarthy
About: Hear strategies for revitalizing your physician relations function, including how AMITA Health reconfigured the business development approach.

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Onboarding: Accelerate Productivity, Improve Retention & Drive Revenue

Speakers: Leslie Harp Market Director, Professional Outreach, Gadsden Regional Medical Center; Kristen Willoughby, Market Outreach Manager & Onboarding Specialist, Tiller-Hewitt Healthcare Strategies; Melissa Gebhardt, Lead Data Engineer & Onboarding Specialist, Tiller-Hewitt HealthCare Strategies

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