Strategies and Tactics for Driving Physician Engagement and Loyalty
Speaker: Carrie Bennett, VP of Client Strategy, Marketware; Krystal Guerra, VP of Marketing, Marketware About: How leading liaison teams are combining PRM systems and key data sources to take strategic planning to the next level.
Speakers: Carrie Bennett, VP of Client Strategy, Marketware; Susan Boydell, Partner, Barlow/McCarthy About: One item that should be at the top of your list is how your role is positioned to support your organization’s bundled payment initiatives.
Speakers: Amy Unger, Senior Client Success Manager, Marketware;
Viktoria Leeper, Senior Manager, Planning Analytics & Development, Providence Health & Services About: As a physician liaison, where do you begin with data and how do you make the most effective use of your time?
Speakers: Josh Cameron, Marketing Manager, Oncology Consultants;
Carrie Bennett, VP of Client Strategy, Marketware About: Attracting new patients through the door of your practice is an important part of building a healthy practice. With tight budgets, a lot can be done to build the right relationships.
Speakers: Michele Bergh, Director of Marketing & Business Development, Panorama Orthopedics & Spine Center;
Daniel Goldberg, CEO & Creative Director, Gold Medical Marketing About: Hospitals that invest in their ‘ground game’ are the winners.
Speakers: Marcy Traxler, VP of Business Development, AMITA Health System; Susan Boydell, Partner, Barlow/McCarthy About: Hear strategies for revitalizing your physician relations function, including how AMITA Health reconfigured the business development approach.