Strategies and Tactics for Driving Physician Engagement and Loyalty


While all organizational strategies require a strategic execution plan, the physician communication strategy is one to handle with special care. In comparison to other strategic efforts, the physician strategy has the greatest opportunity to impact your reputation and loyalty with providers as well as your referral streams.

 

Top performing liaisons know that there is more to physician engagement than adding physician names to a checklist and approaching each physician with the same level of effort and attention. Join Carrie Bennett, Vice President, Client Strategy as she shares how leading liaison teams are combining their PRM systems and key data sources to take their strategic planning and outreach to the next level.

 

Watch this webinar & learn these four takeaways:

  • Understand how all source of data including field intelligence can better support your liaison team’s efforts
  • Develop a list of key data sources that can support physician liaisons and service line leaders
  • Leverage best practice reports to help liaisons plan and execute on their work
  • Use a blend of data and storytelling to better communicate wins to your leadership team

 

Strategies and Tactics for Driving Physician Engagement and Loyalty
Webinar Recording

Speakers



Carrie Bennett

Carrie Bennett

VP of Client Strategy,
Marketware

Krystal Guerra

Krystal Guerra

VP of Marketing,
Marketware