Cutting-edge insight from today's thought leaders

Balancing Time in the Field with Data Analytics

Speakers: Amy Unger, Senior Client Success Manager, Marketware; Viktoria Leeper, Senior Manager, Planning Analytics & Development, Providence Health & Services
About: As a physician liaison, where do you begin with data and how do you make the most effective use of your time?

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Balancing Time in the Field with Data Analytics

5 Key Relationships You Should Develop to Support Practice Growth

Speakers: Josh Cameron, Marketing Manager, Oncology Consultants; Carrie Bennett, VP of Client Strategy, Marketware
About: Attracting new patients through the door of your practice is an important part of building a healthy practice. With tight budgets, a lot can be done to build the right relationships.

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Cracking the Code: Tracking Your Marketing to Discover Hidden Revenue

Speakers: Michele Bergh, Director of Marketing & Business Development, Panorama Orthopedics & Spine Center; Daniel Goldberg, CEO & Creative Director, Gold Medical Marketing
About: Hospitals that invest in their ‘ground game’ are the winners.

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Revitalizing Physician Relations: Hitting Your Stride with Referral Growth

Speakers: Marcy Traxler, VP of Business Development, AMITA Health System; Susan Boydell, Partner, Barlow/McCarthy
About: Hear strategies for revitalizing your physician relations function, including how AMITA Health reconfigured the business development approach.

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Onboarding: Accelerate Productivity, Improve Retention & Drive Revenue

Speakers: Leslie Harp Market Director, Professional Outreach, Gadsden Regional Medical Center; Kristen Willoughby, Market Outreach Manager & Onboarding Specialist, Tiller-Hewitt Healthcare Strategies; Melissa Gebhardt, Lead Data Engineer & Onboarding Specialist, Tiller-Hewitt HealthCare Strategies

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How Physician Relations Can Build Value Into Every Visit

Speakers: Kriss Barlow, Principal, Barlow/McCarthy; Danielle Krystyniak, Client Success Manager, Marketware; Maria Ramos-Person, Physician Liaison Manager, Florida Cancer Specialists & Research Institute
About: With increased pressure on physicians to see more patients, earning their time has become a greater challenge.

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Engaging the C-Suite: How to Communicate Liaison ROI

Speakers: Susan Boydell, Partner, Barlow/McCarthy; Amy Unger, Senior Client Success Manager
About: The week is about complete & just as you’re pondering weekend plans you get a meeting request from your CEO for Friday afternoon titled, “Business Review” with a slew of report requests.

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