8 P's of Data-Driven Referral Development


Data is the cornerstone of successful development, implementation & monitoring of referral development initiatives. With a data-driven approach, you can develop stronger initiatives and target lists, focusing outreach resources where they can add the most value. Moreover, data provides the foundation needed to measure the return on specific outreach activities.


In this tool you will learn to identify:

• Services that Define Your Organization
• Where You Stand in Market as Compared to Peers
• Quantifying & Ranking Growth Opportunities
• Actions Taken to Advance Network Relationships
• Plus, other keys to referral development


Download the Template