The Exponent

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Why is Managing Referral Leakage Important? [Infographic]

By: Jordan Smith | June 8, 2016



Leakage has become a frequently used term by those of us with referral building responsibilities. The most commonly understood definition is; referrals that should have came to your organization but instead were lost to a competitor. There is a great deal of places we can lose a patient when we look and the entire continuum of care. This is why it’s so important to effectively manage referrals.

To better explain how damaging leakage can be to your organization we have built an infographic identifying the most critical points of leakage.

Marketware Referral Leakage Infographic

Click to download the PDF.