The Exponent

More than just a company blog

10 Effective Ways to Use Direct Mail in Healthcare

Within healthcare and nearly every industry for that matter, CMOs and CEOs are constantly looking for and expecting marketing professionals to craft marketing campaigns that not only increase brand awareness and improve positive sentiment, but most importantly, make money! With so many different things we marketers CAN do, there are those few things we SHOULD do, that can bring in the greatest results, hopefully at the lowest cost possible. In the vain of looking for effective marketing campaigns that will add to the bottom line, here’s a list of 10 effective ways you can use direct mail in healthcare, to make money of course.   1. Generate Walk-In Traffic Whether […]

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