The Exponent

More than just a company blog

What Patient Population is Telling You About Your Marketing Efforts

For orthopedic and spine practices, one of the most important factors for success and sustainability is having a diverse patient population. To accomplish this, a diverse marketing strategy must be utilized. Historically, many practices waited for the local patient population to age, knowing that age often correlated to a higher likelihood of orthopedic injury. However, as more youth and young adults begin to play sports year round and middle aged adults and parents continue to maintain an active lifestyle, the likelihood of injury in these age groups can increase. For instance, rotator cuff injuries, meniscus tears and disc herniations are no longer injuries that patients are just willing to “deal […]

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